Learnt about this sometime last week when Aliyah (the senior designer at qube) was talking to me about the publishing process of John O’Sullivan’s anthology.
Aliyah: “Maybe we could play around with different paper stock for the signatures……”
Me: ?????
Inner me: (Isn’t signature that name you sign on a contract with a grand flourish to look happening and rich….)
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M&Ms [...]
M&Ms of Jargon #3: A SERIES PAPER SIZES
[what]
A simple explanation: The common paper sizes used universally
A complicated explanation (to feel smart): ISO metric standard paper size based on the square root of two ratio
[sizes]
The A0 sheet – the biggest size (841mm x 1189mm) is one square metre and each size (A1, A2, A3, A4, etc..) [...]
M&Ms of Jargon #2: BROWN KRAFT PAPER BAGS
[what]
Paper-bag material.
Most paper bags are made from Kraft paper – a coarse paper made from wood pulp and noted for its strength
[notes]
In unbleached grades, it is primarily used as a packaging material and as it is not madespecifically to reproduce a consistent image, it has slight colour variations [...]
M&Ms of Jargon #1: GATEFOLD
[what]
Has extra panels that fold into the central spine of the publication with parallel fold so that they meet in the middle of the page.
[how]
The extended pages are folded and cut shorter than the standard publication pages to that they can nest correctly
[commonly used in]
Pull-out posters in magazines, large-scale illustrations/photographs/graphics in [...]
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