August 31, 2012 § 2 Comments
In between buying boxes of Tokyo Bananas at the airport last year, I picked up a box of Kiyoken’s Yokohama Curry. It expired before I could cook it, but always had a thing for Japanese packaging and its sweetish curry, so here it is, scanned for keeps.
According to wikipedia, “Western-style curry draws its influence from stews mixed with curry powder, which were popular amongst the British Navy.” I suppose that explains the figures in western garb below, alongside the traditional kimonos; or perhaps that’s a nod to the American navel base that was there, as shown by the flag.
In any case, thought it quite a feat they combined so many different elements and made it work.
Breaking it down, there are:
- 4 typesfaces (english, kanji, katakana, hiragana)
- 2 patterns flanking the top and bottom of the box
- A faint skyline of Yokohama’s famous attractions (Chinatown gate, Yokohama Bay Bridge, etc)
- Feature ribbons
- Colourful illustration with a decorative border
Usually that’s enough to throw any design into chaos, but the designer showed restraint in the colour palette and allowed the warm curry tones of red, gold and tan to tie things together.
Random trivia to round it up: Guess what’s on the menu for Japan Maritime Self-Defense Force today? Seeing that it’s Friday, curry rice, of course.