[type] for a sunny day

August 23, 2012 § 1 Comment

Exploration of the day was to try turning my handwriting (uppercase) into a font.

“Sherbert” because that’s what a theatre studies & drama teacher nicknamed me back in VJC. He had the loveliest British accent, and we would recognise it with a jolt when the BMW ads were screened in cinemas.

I cheated though. All I did was make the letters into vectors for now, which I’m sure will give strict typophiles the heebeejeebees. Was just curious to see how it would work initially. Know that there’s tons to do and refine if I really want to make a font (not even going to try for an actual typeface yet) and have to start reading up.  Suggestions on books / sites / programmes are always welcomed.

Snapped this with hipstamatic a year back when I was headed down the stairs from Old School for my lunch break. Singapore’s sun is unforgiving, but photographs like a handsome matriarch.


[studentwork] The Body Shop – You’ve Got Your Back

September 26, 2010 § 1 Comment

” The world has no need for more sheep and clones.
Know your own mind, and stand up for it.

You are who you are.
You like what you like.

You say what you mean.

You believe in what you do.

And make no apologies for it – because
honestly, that’s the way it should be.”


The Body Shop / D&AD 2010 Advertising
Student Work

The Brief
Create an unconventional brand campaign for The Body Shop to reinstate its position as the original pioneer of ethical beauty.

Tone of Voice
Look to embrace a more opinionated tone of voice from The Body Shop’s past rather than the safe and inclusive point of view of recent years. Maverick, honest, cheeky, challenging, unique.


Proposed campaign (unsubmitted)
You’ve Got Your Back
Series of 3 Posters
Option of direct mailer: a backbone-growing gardening toolkit

The Body Shop is about believing in who you are and sticking by for your values, the way they stick by their  5 core values.

In today’s day and age where judgment is quick and materialism is an accepted flaw, it’s sometimes hard to choose to stand against the current of popular opinion, or deviate to the less trodden path. But doesn’t mean you stop trying.So, quit waiting for someone else to reassuringly say, “I have your back,” before you do/say something.

In a Nutshell:
You have to stand up for yourself, before others will for you.


The process:


Sketchbook: initial ideas & drafts

Working on constructing the seed packet & typography for the tag.
Tried a few palettes, but decided a cardinal-red worked best.


Back to my makeshift studio
Found the miniature garden tool kit at Cold Storage & bought a pot from IKEA

Test shots

After the photoshoot, I thought I’d might as well plant the half-dead seeds from the seed packet, and see if anything sprouted:

Day 0

Day 33
$1.99 seeds = sturdy plant!


[school] typography poster: verner panton

May 11, 2010 § Leave a comment

Back in June 09, we were given our first typography assignment: Create a poster for an event. I’d recently gone for the VERNER PANTON exhibition at NSM,and liked his style of furniture, so….Verner Panton it was.

Some of the drafts and type that I went through:

Played around with colours and tried a 70’s look, but decided to go with the simplest poster in the end:

[quickie] SMUAA halloween emailer

October 15, 2009 § Leave a comment

A quick 1-hour emailer pieced together for the SMU Alumni Association (SMUAA) Halloween Party taking place at the end of this month. The guidelines were something halloweeny, that was fun/happening but not overly creepy. I knew I was taking a slight risk when I did this version as it wasn’t the usual halloween feel : i.e. pumpkins, ghosts, etc… so wasn’t too surprised when the final chosen emailer was the pumpkin version instead. But personally, I liked this version better (: Oh well! At least, the whole exercise resulted in me being introduced to the  CSA-Plastock images on Getty and anything to help Shal out !

Images of masks : CSA-Plastock

[early exercises] transformation // piracy scraps & plasticine

August 22, 2009 § Leave a comment

Two exercises that I did in the first few months of school : A transformation/morphing exercise for Design Fundamentals , and a Piracy scrap-collage and plasticine translation for Perceptive Skills. [READ MORE]

früjch me baby one last time

June 30, 2008 § 2 Comments

The last poster I did for früjch. Feeling the definition of bittersweet. Always thought it was a sappy word, but am feeling it now…Sappy me.

This poster began as wanting to do something colourful to cap off the final day of früjch and being visually-loud enough….


Ah yes, the title “Früjch Me Baby One Last Time” is courtesy of JonnyBaBonny once again, from the ever-surviving (what did Shal say Trent called her again?….Ah yes,) Brit-Brit.


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